Athena Athlete

Owner & Lead of Athena Athlete

I'm Allison Weatherford

Empowering others to catch the vision and dream the dream!

Allison has over 20 years of experience working in sports as a professional with athletes, coaches and parents from youth and high school sports to the elite and Olympic level. Through the years, this experience in addition to her own past as a high school state champion and Division I collegiate student-athlete, a passion and purpose for guiding and supporting the next generation of female athletes with information and inspiration for excellence in health, performance, leadership, and balance in their sport and life has developed. With a background in sports medicine and performance, Allison looks at each athlete as an individual with unique needs and different paths to success in their sport and for their future.

Why Athena?

Athena is the Greek Goddess of Wisdom and War. She was a fierce warrior utilizing intelligence, strategy and discipline but also praised for her compassion and empowering others.  Athena represented skill and justice and embodied knowledge, strength, courage, excellence, and inspiration. She is also known as the goddess of arts and crafts, inventing new items displaying innovation and life balance. This is the inspiration for being an ATHENA ATHLETE – a warrior and a goddess.

My Story

Having proper information for female athletes is essential for making appropriate decisions for each individual and team. Beyond sport skill essentials, all aspects of both physical and mental training need to be looked at including: injury prevention, goal setting, strength & conditioning, nutrition, recovery, confidence and leadership development.

The world of athletics continues to progress and change. Through innovation and vision, developing an athlete and team culture that is ever adapting ensures an environment that is leading the way.